Macarn

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Project

A Fictional Rebranding Case for Macarn

Category

Brand Identity, Logo, Packaging

Year

2024

Description

Macarn is part of the NATURFRISK Group, and is a danish produced line of premium organic mixers, made for those who care about the enviroment, quality ingredients and great drinks. This new design reflects this philosophy with soft, natural colors inspired by the ingredients, handcrafted botanical illustrations that highlight purity and craftsmanship, and a luxurious serif font that adds a premium feel. The result is a design that feels just as natural and carefully made as the mixers themselves, – with a unique design to every unique flavor.

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